During the dotcom bubble of the late 90’s, I worked as a creative director in a division of a marketing firm that specialized in startups. This startup division was created not just because there was a lot of VC money in Silicon Valley, but also because there was a lot of VC money in Silicon Valley.

We had a pretty good process in place to position each new company, create their identity, and execute the basic deliverables that would

NFL Hall of Fame coach Vince Lombardi began every training camp with the following words “Gentlemen, this is a football.” This little anecdote reminds us how important it is to begin at the beginning, even with trained professionals. I feel that way about marketing. Too often the terms sales and marketing are used as if they are interchangeable – well, they’re not. Simply put, marketing is the art and science of creating awareness and sales is the art of