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"Market Driven" Smart Growth
Commerce - The Nature of Business
Quality of life and economic viability are inextricably linked.
The Silicon Valley Conservation Council recognizes that the environment is a business in which we are all shareholders.
A compelling business imperative, the promotion of market driven smart growth and environmental sustainability represents a fundamental progression beyond regulatory compliance towards integrating environmental issues into strategic decision making and corporate management, performance and communications. This integration needs to be achieved in a way that meets core business needs and wider shareholder expectations. We seek to improve land use decisions to attract and retain the entrepreneurs and workers who will lead Silicon Valley's knowledge based industries.
We embrace smart growth planning that integrates retail, office and residential components; reduces traffic congestion and commutes, recognizes Silicon Valley suburban markets and contributes to more satisfying lifestyles and more favorable environments for commerce.
We promote the policies that facilitate the creation of enduring main streets and real "places" via the integrated planning and development of smart growth.
Simply put, smart growth brings value to business and vitality to the environment.
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